Embedded match on Google Adwords
With your adwords campaign its possible to get excellent results when using proper keyword matching. Google offer the options of Broad Match, Phrase Match, Exact Match and Negative Match when setting up your key words and phrases for your online advertising campaign. By effectively using these features, its possible to ...Google loves well designed web pages
I have recently come to the conclusion that Google really really likes well designed websites. We have a client at work who's webiste we market online. Over the last couple of weeks we made a variety of changes to the website code. Our aim was to analyse the site, identify ...short url redirection
I have been needing to shorten my URL's quite a bit lately, while at the same time keep track of how many clicks they get with some sort of statistics. I previously wrote a post about a website called ClickAudit.com (Hiding and tracking affiliate links), which has since stopped offering ...facebook usernames for seo
Today (Starting at 12:01 a.m. EDT on Saturday, June 13) Facebook usernames became active. What this means, is that if you want to give out the address to your profile page to someone, you can now give them an easy to remember name, rather than the old profile ID. You only ...Appearing Transparent is Profitable, Being Transparent is Not
Are Microformats the Next Big Thing?
John Andrews has a great post about structured data & SEO. My take on the idea (for most businesses anyhow)?
It is an arbitrage play. If you are the first person in a space to do it really well and can parlay that into testimonial links and case studies that is great. But give it 5 years and the search engines will have sucked even more blood out of most businesses.
About marketing a while back I wrote that it is "packaging and the stuff that don't matter" because increasingly packaging is becoming one of the most important ways to create / build / add value.
Standards Based Structure Commoditizes Data
The more you structure your data in standard formats the more value you give away value to the intermediary, which will display it all in their search results without giving you much value. Which will also make it easier for well funded competitors to steal your work - without attribution, of course. Rather than giving away tons of raw data it makes sense to put it in a format that is both branded and harder to copy without giving attribution - like an image with your logo on it.
People Steal
I recently saw a person try to promote a tool they made to me which was carrying an image that I made without giving attribution to me. That had a 0% chance of being successful without attribution. I saw another person push marketing one of our web scripts that he stole off of one of our site. Because of how we made the JavaScript accessible, we created more competition for ourselves. How much worse would that competition be if it was just raw verified data?
Where Radical Transparency Has Value
Some customers claim they want radical transparency, but being transparent rarely has any business value beyond
- any sense of emotional connection and belonging it gives to potential customers
- the ability to sell new wave garbage to the desperate and naive and clueless
As Seth put it
Radical transparency often excites people because of the radical part (it’s new! it’s scary!) than the transparent part. Playing poker with your cards face up on the table might get you some attention at first, but in the long run it’s unlikely to help you win a lot of hands.
Given that, it is far more profitable to appear transparent than it is to actually be transparent.
Transparency as a Marketing Angle
Tim O'Reilly was excited to announce a new government transparency program that claimed "In making this data publicly available, we are providing unfettered access to investment performance to its true owners - the American people," but as I commented on his post
Nice claim in theory. And yet the Treasury and Federal Reserve didn't want to admit how they were spending our money AT ALL. They sat in congress with bogus "I don't recall" statements that would make Alberto Gonzales proud.
Transparency out front while brazen looting is occurring out back is sorta pointless. Its dishonest marketing.
Tim responded with "Applaud their efforts and help them, don't sit on the sidelines and complain. ... These guys aren't accepting the status quo. They are trying to change it." If you looked at the trillions of Dollars that were recently looted by the bankers you wouldn't notice any change, except for the fact that the US Dollar keeps losing value and is now worth change.
Once some of those career criminals in the banking system go to jail then I will start to applaud the efforts.
Creating Value vs Building a Business
As search engines continue to consume the web I think that trend of commoditization highlights the increasing importance of social networking & branding & building direct trust in the minds of prospective customers.
If the only way a person adds value is through creating perceived value then they are still miles ahead of the person creating tons of value and giving it all away.
Google Update
Personal Branding Wars: Does Your Company Already Claim a Stake in Your Personal Twitter, Facebook, or Blog?
Cash Booster 1: “The 5 Formulas for Making More Money”
According to Paul Lemberg, 62.8% of all new businesses fail within 6 years!
If you’re worried, then you gotta watch the first of 4 “FormulaFive Unleashed” Cash Booster videos in a series that will help you discover strategies not just to keep your business afloat, but to strive and prosper.
In Part 1, Paul Lemberg will personally introduce you to the Fundamental Foundation to Your FormulaFive experience.
>> 2/3rds of business will FAIL in the first 5 years. Learn the 8 main reasons it happens so YOU won’t be a statistic.
>> There are FIVE Essentials to a sustainably successful business. Get these RIGHT, and you’ll be poised to take advantage of…
>> The Universal “Law of Compounding” – Discover how small changes in the 5 Essential Areas can accumulate and seemingly turn into multiplying bundles of extra profit…
And best of all, it WON’T take a lot of work.
The Goal: Doubling Your Business. This is Step 1. Go take a look. It’ll be worthwhile.
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How To Build Authority Overnight In ANY Niche
When you’re an indispensable resource, no one can replace you.
Lance Tamashiro and Robert Plank have 2 advanced strategies you can put into action just a few minutes from now to grow your mailing list faster and get more sales than you’re getting right now. Those 2 tactics are the “teacher’s pet” method and the “guest blogging” method.
With the “teacher’s pet” advanced strategy, you’ll learn AND see how Lance hunts down mid-level and high-level gurus to get their attention, including Robert Plank. True story: Lance invaded one of Robert’s $400 e-classes, got the DAILY attention of 40 participants, and turned Robert into his accountability partner just from putting in a few minutes per day.
As if that wasn’t enough, Robert will show you his “Guest Blogging” strategy to gather massive traffic to your websites. He stopped using Ezine Articles which only generated him about 10 visitors per year from each article…and now markets his articles to single websites to bring in an average of 80 visitors per month, each and every month, from EACH and every article he submits!
There’s a very step-by-step procedure you need to take, with certain keywords and trigger points in your proposal e-mails, and it’s all laid out on the table for you.
Check out their Blog Invasion System now. Quite interesting.
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Tips for Avoiding Internet Business Disasters
There has been too much stress on the great advantages of running an Internet business, for which reason the electronic market has really become a crowded place. Presently, all sorts of users share the electronic market, and competition is very tough in all domains of activity. From small investors to large corporations, business owners have concluded that the online development of a business usually means a financial advantage to the evolution of the company. Therefore, all we have to do to understand the extent of the Internet market explosion is to consider the proliferation of the agencies that provide all sorts of consultancy and online marketing services.
The design of the web site represents the first step in the growth of an Internet business, and website support and monitoring follow immediately after. Advertisers, marketing experts and web masters rely on each other to cope with online necessities of a corporation. The number of transactions run on the Internet is often just as large as that registered on the real market, and this reveals more on the growth of the Internet in general. The issue that becomes nevertheless every day more controversial is the dark side of Internet marketing.
For many people, scams, data theft, computer-virus code release, fraud, SPAM, false investments and so on, create a different idea of Internet business that every body fears to fall victim too. Currently, lots of warnings put people on guard about the money loss they will be subject to if they give course to secretive business invitations or purchase services they know nothing of. On the other side, the healthy alternative for developing an Internet business is product promotion, advertising, service offer, affiliate marketing and anything that brings a regular earnest revenue.
A close analysis of the positive and negative parts of an Internet business put together as relevant for the specifics of the activity should give one a clear picture over whether it is or isn’t wise to invest in the Internet business market. However, the problem is that books, eguides, online articles, informative web sites, professional marketing consultancy will give you only a somehow reduced perspective of what an Internet business brings about concerning the failure and the success chances. Always look ahead and plan in advance in order to place your money well and earn something from the investment.
For more free information try visiting Work at home Oppertunities…
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