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Magritte 110° anniversario della nascita
René Magritte immortalato da Google al suo 110° anniversario dalla nascita, e ovviamente noi ci prendiamo questo simpatico logo per ricordo..
Esperto Seo, è un appassionato d’arte contemporanea, ma anche dei grandi classici, e per questo, da un pò di tempo ospita una sezione che forse non vi ho mai segnalato, ovvero Quadri Famosi, il blog curato sapientemente da Eleonora Vignaroli di cui vi propongo un estratto dedicato a Magritte:
“Il bacio” de “gli amanti” di Renè Magritte, invece è forte e appassionato, ma i due elementi compositivi, ( gli amanti), vengono divisi durante l’atto da un velo bianco che impedisce loro la comunicazione…continua a leggere
My first Contest!
Google Outsourcing Their Search Algo…..To You!
Not really. But kinda.
Google have announced the release of SearchWiki, a way for you to customize search by re-ranking, deleting, adding, and commenting on search results. Don't like a result? You can vote it down. Likewise, you can vote links up if you think they deserve a higher rank.
These changes will only appear in your Google account, and won't influence the result sets as seen by others. However, it is hard to imagine that Google won't take note of such signals, especially if they see broad patterns emerging, and then feed this data through into their algorithm development.
When asked about this point, Google sounded a little cagey:
"Dupont was noncommittal about whether the company planned to build in that feedback loop, either directly as a signal to influence search rankings or indirectly as extra data that could help the company judge the relevance of its search results. But he certainly didn't rule the idea out. We don't close any doors. We constantly evaluate signals" that are incorporated into the search results algorithm. Search is adapting to the Internet as it becomes a more participatory medium. Now you have people telling us specific things about how they'd like to see their search results."
Make of that what you will.
Is this a sign Google are looking for other signals of quality? Do too many people know about the influence of inbound linking these days? Quick, vote down Wikipedia! ;) Curiously, Wikipedia's seo page already has 4 negative votes.
Seriously though, let's try an experiment. We here at SEOBook.com love votes for link building, seo tools, and seo ;) Best review on seo for Seobook.com wins a free month of Aarons world-famous SEO training program.
SearchWiki could also be seen as another distribution channel and potential link source ie: the people who look at the SearchWiki are likely to be webmasters. Something to think about if you're targeting this group.
What Google’s Matt Cutts Sees In 2009
WebProNews’ Mike McDonald caught up with Matt Cutts of Google at the Hofbrau Haus in Las Vegas during PubCon to get his views on a number of topics.
Is Ranking Dead?
Cutts said, “I’m not sure I would say ranking is dead but it’s not as important as it used to be. The fact is the smart SEOs are not just necessarily looking at the rankings. They are looking at conversion, they are looking at their server log. It’s great if you’re ranking for a phrase but unless that leads to sales that doesn’t help you very much.”
“The challenge is not to pay so much attention to ranking, pay attention to traffic, pay attention to conversions and keep building good content and don’t worry about ‘can I show people that I rank number one for my trophy phrase.’”
Universal Search In 2009
“Universal is really useful and I think it will continue to expand and what that means in 2009 you can’t just think of yourself as an SEO,” said Cutts.
“SEOs are starting to embrace the fact that they are marketers. It’s a broader spectrum. You have to think about how you build buzz, how do you get loyal customers, how do you optimize your ROI. All those different things and that can include how do I make good videos, do I have a book, things like that.”
Cutts says that people will continue to pay attention to video and images in 2009 but noted a down side. “Of course anywhere there is money there will be spam.” Google has been focusing on its different properties to manage the spam issue.
Metadata
Google has gotten better on Flash and submitting a video to video sitemaps is really helpful in getting onto Google Video Search. “We want to be able to present video from all kinds of places,” said Cutts.
Video File Format
“Whatever file format you want to use is totally fine.”
Mobile
Cutts says that just because search engines are getting better at Flash does not mean mobile is. On mobile devices you can’t just think about search engines. You have to think about the user experience.
Competing with Black Hat SEO
“Black Hat SEO is getting a little more malicious. In a world where Black Hat is moving towards really illegal things as an SEO you have to decide your risk tolerance and do I really want to try to compete with people who are doing illegal stuff or do I want to make a long term site that’s gonna stand the test of time.”
Subdomains
There is no real advantage to using Subdomains. If you have a lot of Subdomains that can be a lot of work. You don’t want to overdo it. Really it’s what ever is easiest for you.
Follow Google’s Advice for Better AdSense Performance
Google has been providing tips for optimizing AdSense ads to enhance their performance. The company has provided a three-part video series on this subject, which it has just released the final installment for.
The key items to note in this final video is that when positioning your AdSense ads for performance:
- Ad units placed at the bottom of the page don’t perform as well.
- Place Your Ads Where Users Will See Them
- Ad Units Perform better when they are placed above the fold
“So remember, position your ads above the fold and where users are more likely to see them,” says Google.
Going a bit further, Google has put together a “heat map” to further emphasize good AdSense placement:
